GNGR is changing. Here’s why.
When I set GNGR Marketing Ltd up as a one-man digital agency I had two goals in mind. The first was to provide affordable, high quality marketing support to small and medium sized businesses that simply couldn’t afford ‘big agency’ fees. The second was to provide a comfortable (or better) standard of living for my family.
Almost three years down the line it has become clear that while I achieved the former, the latter hasn’t materialised. Because of that, GNGR as a marketing agency will soon cease to exist. It just isn’t sustainable at the moment and so I’m making the move back into a full time position with a company.
The demise of GNGR leaves me with mixed emotions. On the one hand, I am gutted that it didn’t grow at the required rate and, if I’m honest with myself, I’m extremely disappointed to have to leave it behind – but family comes first.
On the other hand, I am EXTREMELY proud of the work I’ve done for various clients over the last two years eight months and I in no way regret taking the plunge and seeing if I could make it work. Hindsight is a wonderful thing – should have prepared better at the beginning, but no, no regrets!
What have I learned?
You learn a lot about yourself when you do something like this. For example, I now know that while I am good at selling other people’s products and services, I’m not so good at selling my own.
One of the main reasons GNGR has failed to grow enough is my failure to to win certain pitches. That’s tough to admit, but it’s true. In hindsight, because I didn’t enjoy it I probably didn’t work as hard as I should have at winning new business, instead relying on word of mouth and ‘luck’. In this, I’ve let GNGR down.
The day to day managing of a business is not really for me either. Cashflow, invoicing, that sort of thing. It’s a distraction from what I really love to do.
Which is something else I’ve learned – I have a real passion for what I do. I think before setting GNGR up I had lost sight of that a little bit. But I have enjoyed every minute of helping people build their businesses through digital marketing. Whether it’s content, SEO, social media or online advertising, I absolutely love it.
I’m glad I’ve rediscovered that passion. And, in the process of working for clients, I’ve learned a hell of a lot more about what I do too, expanding my knowledge massively.
It’s with that passion and knowledge that I return to full time employment as eCommerce Manager for Back2Bath, a company that is really taking selling online seriously and they have a tonne of ideas, as do I. It’s a challenge that excites me, one that will take everything I’ve learned over the last 20 years to make it a real success and I can’t wait to get started.
In addition, as the title of this post says, GNGR is changing – it’s not going away. Instead of being a digital marketing agency I’m turning GNGR into a resource for marketers and small businesses, blogging about digital marketing, offering hints, tips and opinion on what is an ever-changing landscaping. All in the hope that people, perhaps like you, can take my knowledge and experience and use it your advantage.
Of course, I still intend to keep my digital marketing newsletter, #TheNuts, going too – so if you haven’t already, please sign up. It’ll only be occasional, so I won’t be blasting your inbox, but when something really interesting happens, that’s where I’ll cover it. I think it makes for an interesting read – see what you think.
I still intend to provide marketing support for new and existing clients on a project by project basis, working some evenings and weekends. For two reasons, one to top up the monthy salary of course, but the other to keep myself fresh. One thing about working in house is that there is a danger of becoming too narrow in your views and suffer a little on the creative side.
By working on the odd project here and there that’s a little different, I believe that won’t happen – the imagination and the mind will remain sharp, which will be to the benefit of my employer as well as myself!
So I hope you stick with GNGR, keep coming back to see what’s on offer and, hopefully, find it of value.
It’s been, for the most part, an absolute blast running this company, but it’s time now to move forward and refocus on doing what I do best.