American Soda – Number One in the UK and Germany
On a personal level I’ve been working with American Soda, the UK’s largest importer and retailer of US food and drink, since 2010, first at an agency, then directly employed and then freelance.
I provided American Soda with social media marketing, email marketing, content marketing, PPC and social media advertising and SEO services.
I helped increase awareness of the American Soda brand and it’s products throughout the UK and mainland Europe using a combination of these digital marketing techniques, positioning the business as the Number One in the UK in their field.
American Soda enjoys increased profits, excellent customer growth AND retention and is continuing to dominate the American food and drink market in the UK and Europe despite losing some of their key products to changes in EU legislation.
On various social media channels – including Facebook, Twitter, YouTube and Instagram – they have a following of well over 30,000. Their continually growing email marketing list stands at over 100,000 and in terms of search engine rankings, American Soda sits top of Google’s search pages for the majority key search terms (try searching American food, American sweets, American drinks).
My experience in digital marketing has raised the brand awareness of American Soda to the point where they are the go-to supplier of US food and drink in the UK and Germany and their brand is becoming more and more well known in other areas of Europe too, most notably France.